🎓 Ololo Academy
Free courses for Ghana's sellers, buyers, and riders. Learn the skills that grow your income.
🏪 Seller Academy
Build and grow your Ololo store
Getting Started on Ololo Express
Set up your seller account, complete verification, configure your Dokan store, connect Paystack payments, and set up your first shipping zones. Everything you need to make your first sale.
Product Listing Masterclass
Learn to write product descriptions that convert, take great product photos with just your phone, set competitive prices, and optimise your listings for search. The difference between a seller who gets orders and one who doesn't is this module.
Marketing for Ghana Sellers
WhatsApp broadcast selling, Facebook group strategy, TikTok product videos, Instagram shop setup, SMS campaigns with MNotify, and running coupon campaigns on Ololo Express.
Growth & Customer Retention
How to earn 5-star reviews consistently, handle returns gracefully, build repeat buyers, speed up fulfilment, and resolve disputes through BuySafe. The tactics top Ololo sellers use.
Advanced: Scale Your Store
Move into wholesale selling, build your Ghana-made brand, use warehouse fulfilment, collaborate with affiliates, earn your BuySafe Certified Vendor badge, and become compliant with Ghana's Electronic Transactions Bill 2025.
Group Buying Mastery
Turn idle inventory into fast volume with Ololo Group Deals. Learn how group buying works, how to design tiered price drops that fill quickly, how to launch a deal in minutes from your Seller Centre, and how to promote it so buyers team up and you sell out. Includes a certification quiz.
📊 Analytics Mastery
All 12 analytics modules mastered
Your Analytics Hub: The 30,000ft View
Master the Analytics Hub overview at staging.ololoexpress.com/seller/analytics. Read your Health Score (0–100), understand what drives your revenue trend chart, identify your top products, and know what each of the 12 analytics modules is telling you.
Geographic Analytics: Where in Ghana Your Sales Come From
The Geographic Analytics module shows revenue and orders by all 16 Ghana regions and top 20 cities with an interactive heatmap. Learn to read the heatmap, identify your demand hotspots, and use the data to target shipping zones where buyers already are.
Search Analytics & Stock Opportunities: Sell What Ghana Is Searching For
The Search Analytics module shows every query buyers type — including zero-result searches. These zero-result queries are Stock Opportunities: products buyers want that nobody sells yet. Learn to find them, evaluate demand, and list products guaranteed an audience.
Conversion Funnel: Stop Losing Sales You Already Have
The Conversion Funnel tracks Impressions → Product Views → Add to Cart → Checkout Started → Payment Started → Order Completed. Learn to read your drop-off rate at each step, calculate revenue leakage from abandoned checkouts, and fix where you lose the most buyers.
Seller Health Score: The One Number That Predicts Your Growth
Your Health Score (0–100) comes from 5 weighted factors: Fulfillment Rate (30%), Stock Availability (25%), Product Quality (20%), Description Coverage (15%), Activity Score (10%). Learn what each measures, score thresholds (Excellent 85+ / Good 70–84 / Average 50–69 / Needs Attention 30–49 / Critical <30), and how to improve each.
Revenue Forecast & AI Business Advisor: Let the Platform Work for You
The Revenue Forecast uses exponential smoothing on 90 days of orders to project the next 30 days. The AI Business Advisor auto-generates insights: out-of-stock alerts, repeat customer rate, channel concentration warnings, top-earning product spotlights. Learn to act on these before problems show in revenue.
Price Intelligence & Campaign Analytics: Compete and Convert
Price Intelligence compares your prices to marketplace and category averages, flags Above/Below/At Market, and calculates the revenue opportunity from adjustments. Campaign Analytics tracks sponsored placements: impressions, clicks, CTR vs. the 2% platform benchmark, and CPC.
Report Export Center: Automating Your Business Intelligence
The Report Export Center generates CSV, JSON, or TSV exports of 7 report types: Orders, Product Catalog, Customers, Revenue, Inventory, Campaign Performance, and Full Analytics. Learn to schedule Daily/Weekly/Monthly reports and build a BI workflow from exported data.
🚀 Advanced Seller
Subscriptions, staff, wholesale & B2B
Choosing the Right Subscription Plan: When Each Tier Pays for Itself
Ololo Express has 4 tiers: Free (10% commission), Standard at GH₵49/mo (6%), Business at GH₵149/mo (3.5%), Partner at GH₵499/mo (1.5%). Learn to calculate the GMV threshold where upgrading pays for itself, what features are locked behind each plan, and the exact moment staying on a lower tier is costing you money.
Staff Management: Delegating Without Losing Control
Standard plan + Business account unlocks Staff Management at staging.ololoexpress.com/seller/staff. Add team members with 3 roles: Manager (full access except financial), Operations (orders/products/inventory), Support (view orders + messages). Every action is logged with staff name.
Phone Verification & Account Compliance: The 90-Day Requirement
All sellers must re-verify their phone every 90 days. Miss it and BuySafe requests pause after a 14-day grace period — all other features stay active. Changing your phone number triggers a 30-day cooling period. Learn the flow, reminder strategy, and how temporal BuySafe requests work.
Wholesale on Ololo: RFQ, Contracts, and B2B Invoicing
Wholesale requires the Partner plan (GH₵499/mo) or a separate paid module. At staging.ololoexpress.com/seller/wholesale set MOQ and tiered pricing (e.g. 1–10 units at GH₵50; 11–50 at GH₵42; 50+ at GH₵38). Master the full B2B flow: RFQ → quote → negotiation → Contract → auto-generated invoice → fulfilment.
🔴 Live Commerce Academy
Sell live. Stream and convert.
Setting Up Your First Live Stream on Ololo Express
Go to staging.ololoexpress.com/seller/live to schedule your stream: title, description, start time, featured products. Stream from browser via WebRTC or use OBS/Streamyard via RTMP. Learn the full pre-stream checklist, how to share your link to WhatsApp before going live, and how to test before your first public stream.
Selling During Your Live Stream: Pinning Products & Flash Prices
During a live stream, pin products from your catalog so viewers see a real-time Buy Now button. Announce flash prices visible only during the stream, and answer questions in live chat. Learn tactics Ghana's top live sellers use: product reveal sequences, scarcity announcements, chat engagement scripts.
Live Stream Analytics: Turning Viewers into Repeat Buyers
After your stream, review: peak viewers, total sales, conversion rate, most sold products, and viewer engagement. Recordings are available for 48 hours. Learn to repurpose recordings as product videos, use peak viewer data to schedule future streams, and build a weekly calendar that grows your audience.
💳 BNPL Academy
Installment payments for buyers & sellers
BNPL for Sellers: Offer Installments, Get Paid Upfront
BNPL is available to Business account sellers on the Business plan. Set deposit %, max tenure, and interest rate per product at staging.ololoexpress.com/seller/bnpl. The key fact: when a buyer uses BNPL, YOU receive the FULL amount upfront from Ololo's BNPL pool. Ololo collects installments directly.
BNPL for Buyers: How to Buy Now and Pay in Installments
BNPL plans: 3-month (30% upfront), 6-month (20%), 12-month (15%). Ololo runs a credit assessment at checkout based on account history, payment record, and optional income declaration. A guarantor improves approval for higher amounts. Repayments are automatic MoMo debits with 3-day SMS reminders.
🛒 Buyer Academy
Shop smart and stay protected
How to Buy Safely Online in Ghana
Spot fake listings before you pay. Learn how to read seller ratings, verify BuySafe badges, understand Paystack escrow protection, and stay safe when buying with MoMo.
Disputes, Returns & Your Rights
What to do when something goes wrong. How to raise a dispute, what BuySafe covers, return timelines, and your rights as a buyer under Ghana's Electronic Transactions Bill 2025.
Safe Buying from WhatsApp & Instagram Sellers
Millions of Ghanaians buy from Instagram and WhatsApp sellers every day. This module teaches you how to verify them on CheckGhana, use TrustPay, and track your order safely.
🏍️ Rider Academy
Master last-mile delivery
Professionalism & Customer Handling
Your first impression is everything. Learn the communication scripts top riders use, how to handle difficult customers, dress standards for Ololo deliveries, and punctuality systems that keep you 5-star.
Package Safety & BuySafe Inspections
How to handle fragile goods without damage, follow BuySafe inspection protocols, take proof-of-delivery photos that protect you legally, and handle tamper-evident packaging.
Route Optimization & Earnings
Use the Ololo rider app to plan routes efficiently. Understand Accra traffic patterns, zone-based routing, how peak hours work, and the tactics top riders use to maximise daily earnings.
Fraud Prevention & Personal Safety
Identify suspicious orders before you pick up. Learn the fake address tactics used in Ghana, what to do during a conflict, how to report fraud through the app, and stay safe on night deliveries.
Vehicle Types, Package Categories & Earning More Per Delivery
Ololo has 6 vehicle types: Bicycle (5kg), Motorbike (15kg), Cargo Motorbike (30kg), Car (50kg), Van (300kg), Truck (1,000kg+). And 9 package categories with specific handling rules: Document, Food (fast priority), Fragile (extra care), Electronics (proof mandatory), Fashion, Furniture (van/truck), Industrial, Grocery (express only), General.
Cash-on-Delivery Reconciliation & Maximising Your Rider Payouts
For COD orders, collect cash from the buyer and submit daily reconciliation at staging.ololoexpress.com/rider/earnings under Cash Reconciliation. Ololo deducts your earnings and you deposit net cash at the nearest Ololo collection point. MoMo payouts process within 4 hours (minimum GH₵20).
The 12 Delivery Status Codes & Protecting Your Rating
Your rating determines delivery assignment priority — maintain above 4.0 stars. Learn all 12 status codes: Pending → Queued → OfferPending → RiderAssigned → ArrivingPickup → PickedUp → InTransit → ArrivingDropoff → Delivered → Failed → Returned → Cancelled. Learn when to update each status and the Failed Delivery Protocol.
💰 Affiliate Academy
Earn through social commerce
How Affiliate Links & Commissions Work
Understand exactly how you earn as an Ololo affiliate — now part of the Ololo Connect agent programme. Generate referral and product links from your Agent Portal, read your commission dashboard, understand 30-day cookie attribution, get verified (required before you can be paid), and withdraw from your unified Ololo wallet — commission is released once the order is delivered.
Social Commerce Mastery for Ghana
The Ghanaian market buys through WhatsApp, TikTok, Instagram, and Facebook Groups — not Google. This course teaches you exactly how to sell in each channel, what content converts, and how to build a following that buys.
Building a Referral Funnel That Earns ₵500+ per Month
Go from sharing links to building a real income system as an Ololo agent. Set up a referral funnel, capture and follow up leads, read your traffic-by-source data, and use the commission-stacking tactics Ghana's top agents use to earn consistently — all from the Agent Portal at agents.ololoexpress.com.
🛡️ BuySafe Academy
Trust, inspection & protection
How BuySafe Works: The Complete Guide
BuySafe is Ololo's buyer protection system. This course explains the full flow: how payments are held, when they release, what triggers an inspection, and how all three parties — buyer, seller, and rider — interact within BuySafe.
Getting BuySafe Approved as a Seller
Walk through the seller approval process step-by-step. Understand what Ololo inspects, what disqualifies a seller, how to prepare your store for review, and what the BuySafe Certified Vendor badge means for your sales.
BuySafe Inspection Protocols for Riders
As an Ololo rider, you are the physical trust layer in BuySafe. This course teaches you exactly what to inspect before pickup, how to photograph, when to flag a package, and what happens to your rating if you skip an inspection.
Dispute Resolution: What Happens When Things Go Wrong
BuySafe disputes are handled through a structured process. Learn the full timeline, what evidence to submit, how the resolution team decides, and what buyers, sellers, and riders can each claim. Includes real Ghana case examples.
🇬🇭 Ghana Made Academy
Export & diaspora selling
Branding Your Ghana-Made Products for Premium Positioning
Ghanaian products compete on price and lose. This course teaches you to compete on story, origin, and quality instead. Brand strategy, visual identity on a budget, naming conventions, and how to position locally-made as aspirational.
Packaging for E-Commerce & Export
Your packaging is your first physical impression. Learn the standards required for Ololo fulfilment, export-ready packaging specs, labelling requirements for diaspora shipping, and low-cost packaging suppliers in Ghana.
Selling to the Diaspora & AfCFTA Opportunities
Millions of Ghanaians abroad actively want to buy from home. This course shows you how to reach them, how AfCFTA removes cross-border friction, how international fulfilment works, and which categories sell best to diaspora buyers.
Export Readiness: From Ghana Market to Global Shelf
What it actually takes to export from Ghana. Documentation, certifications, labelling standards, pricing for export, finding buyers, and how Ololo's fulfilment infrastructure supports your first international shipment.
AfCFTA for Ghanaian Sellers: Trading Across Africa Without Tariffs
The African Continental Free Trade Area removes tariffs on 90% of goods traded between 54 African countries. For Ghanaian sellers, your Ghana-made products can now reach Nigeria, Ivory Coast, Senegal, Kenya, and beyond with significantly lower costs. Learn which categories benefit most, rules of origin, required documentation, and how Ololo logistics supports cross-border fulfilment.
The AfCFTA Digital Trade Protocol: E-Commerce Across Africa
The AfCFTA Digital Trade Protocol (adopted 2024) creates a framework for cross-border e-commerce across 54 member states. Learn what it means for data flows, electronic payments, and consumer protection. Understand how Ololo Express is positioned as a platform built for AfCFTA-era commerce and what compliance looks like.
West Africa Market Entry: Nigeria, Ivory Coast & Senegal
The three largest West African markets adjacent to Ghana and how to enter each. Nigeria: purchasing power, logistics challenges, Paystack integration. Ivory Coast: francophone market, CFA franc, cross-border logistics. Senegal: growing middle class, diaspora buyers in France and the US. Learn market sizing, product adaptation, pricing, and which Ololo fulfilment routes serve each.