Analytics Mastery
8 courses · Learn at your own pace
Your Analytics Hub: The 30,000ft View
Master the Analytics Hub overview at staging.ololoexpress.com/seller/analytics. Read your Health Score (0–100), understand what drives your revenue trend chart, identify your top products, and know what each of the 12 analytics modules is telling you.
Geographic Analytics: Where in Ghana Your Sales Come From
The Geographic Analytics module shows revenue and orders by all 16 Ghana regions and top 20 cities with an interactive heatmap. Learn to read the heatmap, identify your demand hotspots, and use the data to target shipping zones where buyers already are.
Search Analytics & Stock Opportunities: Sell What Ghana Is Searching For
The Search Analytics module shows every query buyers type — including zero-result searches. These zero-result queries are Stock Opportunities: products buyers want that nobody sells yet. Learn to find them, evaluate demand, and list products guaranteed an audience.
Conversion Funnel: Stop Losing Sales You Already Have
The Conversion Funnel tracks Impressions → Product Views → Add to Cart → Checkout Started → Payment Started → Order Completed. Learn to read your drop-off rate at each step, calculate revenue leakage from abandoned checkouts, and fix where you lose the most buyers.
Seller Health Score: The One Number That Predicts Your Growth
Your Health Score (0–100) comes from 5 weighted factors: Fulfillment Rate (30%), Stock Availability (25%), Product Quality (20%), Description Coverage (15%), Activity Score (10%). Learn what each measures, score thresholds (Excellent 85+ / Good 70–84 / Average 50–69 / Needs Attention 30–49 / Critical <30), and how to improve each.
Revenue Forecast & AI Business Advisor: Let the Platform Work for You
The Revenue Forecast uses exponential smoothing on 90 days of orders to project the next 30 days. The AI Business Advisor auto-generates insights: out-of-stock alerts, repeat customer rate, channel concentration warnings, top-earning product spotlights. Learn to act on these before problems show in revenue.
Price Intelligence & Campaign Analytics: Compete and Convert
Price Intelligence compares your prices to marketplace and category averages, flags Above/Below/At Market, and calculates the revenue opportunity from adjustments. Campaign Analytics tracks sponsored placements: impressions, clicks, CTR vs. the 2% platform benchmark, and CPC.
Report Export Center: Automating Your Business Intelligence
The Report Export Center generates CSV, JSON, or TSV exports of 7 report types: Orders, Product Catalog, Customers, Revenue, Inventory, Campaign Performance, and Full Analytics. Learn to schedule Daily/Weekly/Monthly reports and build a BI workflow from exported data.