📊 Analytics Mastery
Conversion Funnel: Stop Losing Sales You Already Have
The Conversion Funnel tracks Impressions → Product Views → Add to Cart → Checkout Started → Payment Started → Order Completed. Learn to read your drop-off rate at each step, calculate revenue leakage from abandoned checkouts, and fix where you lose the most buyers.
5 lessons 65 min
Course Lessons
1Reading Your Conversion Funnel: Impressions to Completed Orders
video
Calculating Your Revenue Leakage from Abandoned Checkouts
article
Fixing Cart Drop-Off: The Most Common Ghana Seller Mistake
video
Fixing Checkout Drop-Off: Pricing, Shipping Costs & Trust Signals
article
Quiz: Conversion Funnel
quiz