Live Commerce Academy
3 courses · Learn at your own pace
Setting Up Your First Live Stream on Ololo Express
Go to staging.ololoexpress.com/seller/live to schedule your stream: title, description, start time, featured products. Stream from browser via WebRTC or use OBS/Streamyard via RTMP. Learn the full pre-stream checklist, how to share your link to WhatsApp before going live, and how to test before your first public stream.
Selling During Your Live Stream: Pinning Products & Flash Prices
During a live stream, pin products from your catalog so viewers see a real-time Buy Now button. Announce flash prices visible only during the stream, and answer questions in live chat. Learn tactics Ghana's top live sellers use: product reveal sequences, scarcity announcements, chat engagement scripts.
Live Stream Analytics: Turning Viewers into Repeat Buyers
After your stream, review: peak viewers, total sales, conversion rate, most sold products, and viewer engagement. Recordings are available for 48 hours. Learn to repurpose recordings as product videos, use peak viewer data to schedule future streams, and build a weekly calendar that grows your audience.